Audience Development Seminar at the Popakademie Baden-Württemberg

Online-seminar for future musicians and music business professionals

While public life gradually becomes possible again, Achim Müller has held his seminar „Audience Development“ for the course „Kulturmanagement“ of the Popakademie Baden-Württemberg in Mannhein online again on May 31 2021.

The one-day course provided basic concepts and relevant strategies of implementation both conceptually and in the form of own practical experience through group work on cases.  In dem eintägigen Intensivkurs wurden Basiskonzepte. Pedagogic instruments were thus transferred to the digital sphere in order to prepare for the challenges in music business despite the conditions of the COVID-19 pandemic.