Structure and Protagonists

Organizationally IKMW pursues a flexible, project-oriented platform and network strategy. Depending on specific tasks a core team is complemented with academic and non-academic into temporary project and research organizations. More long-term research and education programs can be institutionalized via existing competence centers (ZAD, KUMA, BMPS). Beyond this local offices are planned in international locations for the near future.

Competence Centers of the Institute for Arts and Media Industries

Three already established and successful academic competence centers will be maintained under the umbrella of the IKMW: the Center for Audience Development (ZAD), Arts Management in Mongolia and China (KUMA) and the BerlinMediaProfessionalSchool (BMPS). In order to successfully approach specific challenges of the arts sector and of media industries the centers cluster broad ranges of competences, experiences and services.

Center for Audience Development (ZAD)

The Center for Audience Development (ZAD) focusses on conceptional and organizational requirements for attracting, keeping and developing present-day and future audience for arts and culture. Its work rests on a holistic concept of „Audience Development“ as an integrated paradigm of leadership and operations, comprising all areas of organizational practice (mission statement, positioning, programming, education, marketing/ public relations and ticketing/CRM).

Arts Management in Mongolia and China (KUMA)

„Arts Management in Mongolia and China“ is an english-speeking academic training program for new leaders in the cultural sector, at first focussed on China in 2009 in the predecssor institute. It combines academic seminars on Masters level with excursions and expert talks in German arts organizations and short internships. Since 2019 KUMA also exists for new leaders in Mongolia with a similar curriculum. On top of this IKMW increaingly offers summer schools and online module for professional training.

BerlinMediaProfessionalSchool (BMPS)

The BerlinMediaProfessionalSchool is an independent transdisziplinary competence center based in the media hotspot Berlin, strongly connected in the media sector and with international focus. In its research projects and academic events the BMPS addresses transformation processes in media and creative industries.



Prof. Dr. Klaus Siebenhaar

Managing Partner of the Institute for Arts and Media Industries (IKMW), Professor (ret.) for Arts and Medienmanagement and Professor for German Literature of the Freie Universität Berlin, Distinguished Professor for Arts Management and Humanities of the Central Academy for Fine Arts (CAFA) in Beijing

Along the academic career diverse assignments in project development and und implementation in the sector of arts and media; development of curricula for Master and Post Graduate programs as well as for professional training programs; national and international visitor research; consulting for national and international organizations in arts, media industries and cultural policy as well as for not-for-profit organizations; numerous exhibitions, scenic lectures and arts festivals; numerous publications on arts and media management as well as on the history of literature, culture and theater.

Head of Marketing und Communication and member of the artistic direction Deutsches Theater Berlin, 1990-2001; Head of Marketing, Development and Special Events Jewish Museum Berlin, 2001-2006.


Achim Müller, Diploma Economics, Diploma Arts and Media Management

Director Research and Project Management at the Institute for Arts and Media Industries (IKMW)

Numerous user and non-user studies for national and international organization in the arts and media sector; evaluation of programs in musical education; development and implementation of cross-organizational research programs; regular assignments as moderator and facilitator of change management processes.

Head of Sponsoring and Development transmediale, Berlin, 2003-2006; Head of Center for Audience Development at the Freie Universität Berlin, 2009-2017, from 2011 on Managing Head.


Dagmar Boeck-Siebenhaar, Diplom-Pedagogue

Partner of the Institute for Arts and Media Industries; Managing Partner of B&S SIEBENHAAR Verlag + Medien; lecturer for Special Projects at the Freie Universität Berlin.

Academic formation in Slavic studies, German philology, pedagogy and psychology (in the GDR). After leaving her occupation as teacher in lifelong learning in the GDR she participated in establishing the academic program Arts and Media Management Berlin. Until the end of 2017 she was managing head of the Institute for Arts and Media Management (IKM) and practice-oriented academic lecturer in arts and media management.

Main areas of work: cultural education (as a paradigm of cultural policy, as a part of Audience Development), management of media organization (publishing sector). Furthermore projects in arts and media, both in theory and practice (e. g. Empowerment-Kolleg, forum for media competence including scientific evaluation). Since 2009 international programs of exchange and training (especially China, Turkey, USA). Main areas of research: cultural and media education, international cultural exchange.


Stephan Reischl, Master Cultural Management

Director Cultural and Media Education at the Institute for Arts and Media Industries (IKMW)

Academic formation as teacher (German and music) at the Ludwig-Maximilian-Universität München (LMU), academic formation as singer in Munich and Vienna; „Master of Cultural Management“ at the Rome Business School and at the Valencian International University. For the Goethe-Institute Stephan Reischl realized orchestra projects, summer camps and international German-as-foreign-language projects with different focus (theater, music, media, visual arts, environment), among them „Wagner goes Rap“ with more than 100 school children from Izmir, winning the competition of the Bayreuther Festspiele in 2013. In cooperation with the Foundation Mercator and YfU-Deutschland he organized the youth exchange project „Merhaba Deutschland – Hallo Türkiye“ (Merhaba Germany – hello Türkiye). The formats „DaF-Dokutheater“ (German-as-Foreign Language documentary theater) and „DaF-Tanz-Theater“ (German-as-Foreign Language dance theater) developed by Stephan Reischl have been implement in several international projects.

PASCH-expert at the Goethe Institute Ankara 2012-2015; freelance project developer and coordinator, camp and workshop leader, author and director of DaF-theater productions for the Goethe-Institut and other organizations since 2015.