User Research for the Music School Bochum

In Spring 2024, the IKMW conducted a comprehensive study on Germany’s largest music school in Bochum – the inventors of the JeKits (Every Child an Instrument or Dance) program. The aim was to determine whether in accordance with the Music School’s self-image and mission it could win over the Society of Bochum in all its diversity for the music school’s offerings, how the music school’s offerings are rated by its users, and what image the music school creates as a result. Questionnaires and group discussions were used to examine three target groups that were considered particularly relevant for anchoring music in a person’s life: parents of six months- to three-years-olds, elementary school students from grades 1 to 4 participating in the JeKits lessons, and young instrumental and singing students of theMusic School Bochum aged 14 to 18.

The results confirm the great effectiveness of the approach developed at the Bochum Music School under the name JeKits, which allows all primary school pupils in Bochum to take part in specific lessons in the 1st grade, conducted by teachers from the Music School together with primary school teachers – followed by voluntary instrumental or singing lessons from the 2nd to the 4th grade. In the 1st grade, all Bochum residents in this cohort are thus reached with a tailor-made musical education offer. But even in the voluntary instrumental or singing lessons in grades 2 to 4, the proportion of people with an immigrant  or non-academic background is higher than in the other user groups. At the same time, the evaluations of the work of the teachers are just as excellent as those of the Bochum Music School as a whole – across all three areas analysed.

Nevertheless challenges are also becoming clear: One desideratum is to get young people with an immigrant background and a non-academic background more interested in the music school after the offers in primary school. Starting points could be lessons on instruments from the cultures of origin, but also offers related to youth cultures such as hip hop or electronic music. In view of the success of the JeKits program, integration into the formal educational environment – the schools – would be the best way to really reach „everyone“ with these offers.