Second edition of Book on Sustainable Audience Development

Klaus Siebenhaar publishes the second, expanded edition of „Auftrag Publikum. Geschichte. Gegenwart. Zukunft“ – in view of cost increases due to raises in wages, beginning cuts in subsidies as a result of the economic situation and the as yet unforeseeable effects of the various crises on audience behavior in a time with existential challenges for the cultural sector.

As a reference point for strategies and measures, Klaus Siebenhaar undertakes a comprehensive analysis of audiences from ancient Greece to the present. Desired perceptions and myths are replaced by a clear view of the continuities and framework conditions over the last 2,500 years in the constant tension between a bourgeois educational ideal and the desire for entertainment.

Strategies recommended for overcoming the challenges are supplemented in two main directions, in addition to the fields that have remained relevant since the first edition ten years ago: the possibilities of digitally enriched spaces („virtual reality“, „augmented reality“ or „extended reality“) for new experience spaces, and the concept of eco-systems of interdisciplinary actors as an organizational basis for audience development that extends beyond the boundaries of one’s own institution and usual partners.

The book is therefore a guide for creators with a clear view of the realities of audience behavior and with a desire to shape things beyond known paths and discourses.

The book is available at B&S Siebenhaar Verlag+Medien:

Klaus Siebenhaar:
Auftrag Publikum
Geschichte. Gegenwart.Zukunft

B&S SIEBENHAAR VERLAG + MEDIEN OHG
www.siebenhaar-verlag.de
ISBN: 978-3-949111-21-1
29,80 Euro | 41,80 CHF