IKMW shows relevance for city society and region in most comprehensive study on municipal museums
From March 2019 to January 2020 the IKMW together with the Museum of Natural History and the City Museum Kassel questioned the visitors of these two museums in the most comprehensive visitor survey on municipal museums in Germany to date. 3.721 completed surveys give a detailed image of the audience structure, its visiting behavior, expectations and satisfaction with the museums.
The results show that the population of Kassel and the surrounding region is perfectly represented in the museums‘ audiences. The two museums – among the 10% most successful museums of their type in Germany according to their visitor numbers – are „museums for everyone“.
Large shares of young visitors, wide reach, also beyond the region, and very high levels of satisfaction – the indicators give hope that the two museums will continue to motivate the population of the city and the region in all its diversity to get in touch with natural and city history.
The study „Kassel, seine städtischen Museen und ihr Publikum. Eine vergleichende Besucherstudie“ can be purchased at retailers oder directly at B&S Siebenhaar Verlag.
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